Jumanji | Patricia Ayala

Jumanji The Mobile Game

Jumanji: The Mobile Game was launched in late 2017 to complement the highly anticipated release of "Jumanji: Welcome to the Jungle." Developed as an app-based game, it aimed to immerse players in the adventurous world of Jumanji, where they could embark on quests, solve puzzles, and encounter iconic characters and creatures from the movie. The game's closure on May 24th, 2018, marked the end of its run, leaving behind memories of virtual jungle escapades and collaborative challenges among players worldwide. Despite its brief lifespan, Jumanji: The Mobile Game remains a nostalgic reminder of the excitement generated by the blockbuster film.

Game Info

Type: Mobile Game

Developer: NHN Global
Publisher : Sony Pictures Entertainment
Platform: iOS | Android

Team

Lead Designer: Patricia Ayala
Product Manager: Alex Fleming
Community Manager: Carlos Lopez

Work

2017 - 2018

I work on developing visual design, UA marketing, and promotional ads by creating detailed and engaging visuals tailored to attract and retain users. This involves designing compelling thumbnails that enhance click-through rates and crafting promotional ads that drive user actions and increase conversions. My role requires a deep understanding of both digital and marketing principles to ensure that every visual element effectively communicates the brand’s message and performs optimally across diverse marketing channels.

Projects

Visual Design

UA Marketing

Motion Graphics

Software

Photoshop

Illustrator

Visual Design

In my role as a visual designer for Jumanji: The Mobile Game, I work on designing visually compelling static content for Facebook, Instagram, and Twitter. This includes creating engaging graphics, promotional images, and branded visuals that reflect the game's adventurous theme and capture user interest. I aim to ensure that each piece is optimized for its respective platform, enhancing overall engagement and effectively communicating updates and features.

Facebook Content

Instagram Content

X (Twitter) Content

UA Marketing

For Jumanji: The Mobile Game, I work on designing visuals for user acquisition campaigns, creating eye-catching ads and targeted promotions that significantly boost the game's visibility. My role involves developing engaging graphics and optimizing promotional materials, which has led to a notable increase in user acquisition and overall growth for the game.

Google and Apple