Crusaders Quest
Experience the nostalgic dot-aesthetic of classic RPG right in your hands in this story of adventure where children become adults and adults become children! A century after the Apostles' War, a crisis looms over Hasla due to the sudden appearance of a mysterious woman, 'Sylunis', in the Hyro Forest. As the newly appointed Captain of 'Hero Town', you are the only one who can prevent Sylunis' conspiracy to free the Apostles sealed in the Soulstone. Assist the apprentice goddess, Sera, save the goddesses, and prevent the resurrection of the Apostles! Experience the pixel action RPG unfolding in Hasla, Crusaders Quest.
Game Info
Type: Mobile Game
Developer: LoadComplete Co, Ltd
Publisher: Hangame
Platform: iOS | Android
Team
Lead Designer: Patricia Ayala
Community Manager: Carlos Lopez
Community Manager: Damian Sosa
Community Manager: Jeremy Reyes
Community Manager: Michelle Kim
Work
2014 - 2021
In my role, I am responsible for working on visual design elements to enhance UA marketing. This involves creating engaging motion graphics that bring digital campaigns to life, designing eye-catching thumbnails that drive user interaction, and developing detailed and impactful print materials like flyers and promotion cards. By seamlessly integrating these components, I ensure a consistent and compelling brand presence across both digital and physical touchpoints, optimizing the effectiveness of the marketing strategies.
Projects
Visual Design
UA Marketing
Motion Graphics
Thumbnail Design
Print Design
Software
Photoshop
Illustrator
After Effects
Visual Design
In my role, I handled visual design for Facebook, Instagram, and Twitter, focusing on creating platform-specific content that resonated with each audience. For Facebook, I designed engaging posts and ads that utilized eye-catching graphics and compelling call-to-actions to boost interaction and conversion rates. On Instagram, I crafted visually stunning images and stories, incorporating brand aesthetics to enhance our visual appeal and drive engagement through high-quality visuals and consistent themes. For Twitter, I produced striking visuals and graphics that complemented concise, impactful messages, ensuring our content stood out in a fast-paced feed. By tailoring my designs to each platform’s unique characteristics, I effectively captured the audience's attention and reinforced the brand identity across social media channels.
Facebook Content
Facebook Content
Digital Print Valentine's Day Cards
Instagram Content
X (Twitter) Content
UA Marketing
I worked on the design for UA marketing for Crusader Quest, creating compelling visuals and targeted ad campaigns that significantly boosted the game's visibility. My efforts included designing engaging ads and optimizing promotional materials, contributing to a notable increase in user acquisition and overall game growth.
Google and Apple
Google Play Screenshots (2016)
Crusaders Quest 5th Anniversary Fan Art Event
I designed the visual content for the Crusader Quest 5th Anniversary Fan Art Event, which was posted on Facebook and significantly impacted by boosting engagement and driving game growth.
Motion Graphics
Facebook Content | Gifs
YouTube and Twitch Livestream Video Thumbnail Covers
Print Design
Event
Anime Expo 2017 | Jul 1, 2017 – Jul 4, 2017
Anime Expo, abbreviated AX, is an American anime convention held in Los Angeles, California, and organized by the non-profit Society for the Promotion of Japanese Animation.
Cards
Designing my first cards for Crusaders Quest was an exhilarating adventure! I embraced a sleek, minimalist approach with bold lines and vibrant colors, and the result was nothing short of spectacular. Seeing this simple concept transform into a striking, functional piece was incredibly rewarding. The thrill of watching a straightforward design become a standout hit was absolutely unforgettable!
Flyers
Designing my first flyer for the Crusader event at Anime Expo was a delight! I went with a clean, vibrant design, focusing on simplicity and bold colors. The end result was both stylish and functional, and I was overjoyed with how it turned out. It was so satisfying to see something so straightforward become such a standout piece.
Gallery
Anime Expo 2017
Jul 1, 2017 – Jul 4, 2017
Attending Anime Expo for the first time as part of the Crusaders Quest team was an incredible experience! I had the opportunity to showcase my visual work and contribute to the game's promotion. Seeing the enthusiastic response from fans and the positive impact on the game's visibility was incredibly rewarding. The event was unforgettable, and it was fulfilling to see my efforts make a real difference
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