Jazz and Blues 88.1

Website Redesign

Over the past six months, as the sole UX Designer, I’ve crafted and refined new features for Jazz and Blues 88.1, enhancing the website's user experience. My work has focused on smoother navigation, allowing users to easily buy tickets, book special events, and make donations with a single click, all while enjoying the rich music of Jazz and Blues 88.1.

Time Frame:

My Role: UX Designer

Tools: Figma, FigJam, Google Meet, Notion

Creative Brief

Brand Promise

Jazz and Blues 88.1 promises to deliver a captivating auditory experience through a carefully curated selection of jazz and blues music, blending timeless classics with contemporary gems. Their commitment to high-quality sound and expert programming ensures listeners are immersed in these genres' rich histories and evolving styles. By celebrating the cultural significance of jazz and blues, they foster a community of enthusiasts who appreciate both the artistry and heritage behind the music.

The primary audiences for this website are?...

Jazz and Blues Connoisseurs: Individuals with a profound knowledge and appreciation for the nuances and history of jazz and blues music.
Casual Listeners: People who enjoy these genres seek a reliable source of high-quality music.
Music Students and Scholars: Those studying or researching jazz and blues music, seeking resources and inspiration.
Cultural Enthusiasts: Listeners interested in jazz and blues cultural and historical contexts.
Local Community Members: Residents may be interested in local or regional jazz and blues scenes.

The secondary audiences are?...

Music Industry Professionals: Individuals working in the music industry, such as producers, promoters, and DJs, who are interested in trends and developments within the jazz and blues genres.
General Music Lovers: Those with a broader interest in various music genres who might be curious about exploring jazz and blues.
Event Organizers and Venues: Professionals who organize music events and performances are looking for partnerships or inspiration.
Media and Bloggers: Writers, critics, and influencers who cover music and culture and might seek content or references for their work.
Educational Institutions: Schools and universities with music programs that might use the station as a resource or reference for teaching and events.

Jazz and Blues 88.1 visitors should THINK:

"A Source of Inspiration: A place that inspires exploration and discovery of new music, artists, and trends within jazz and blues."

Jazz and Blues 88.1 visitors should FEEL:

Appreciated, inspired, and connected, understanding that their support empowers and sustains the station. They should recognize the value of their contributions to maintaining high-quality music and programming and feel grateful for the opportunity to support a platform that enriches their musical and cultural experience.

Jazz and Blues 88.1 visitors should DO:

Engage: Actively participate in the station's content by listening regularly and exploring its offerings.
Support: Contribute financially to help sustain and enhance the station’s programming and operations.
Share: Spread the word about the station with friends and family to grow the listener base and community.
Provide Feedback: Share their thoughts and experiences to help improve and tailor the content and services.
Get Involved: Participate in events, promotions, or volunteer opportunities to strengthen their connection with the station.

Stakeholder Research

Overall, Mission:

The overall mission of Jazz and Blues 88.1 is to celebrate, preserve, and promote the rich heritage and vibrant evolution of jazz and blues music. The station aims to provide a diverse and high-quality listening experience, showcasing both classic and contemporary artists. It seeks to enrich the cultural landscape by offering insightful programming, fostering a sense of community among enthusiasts, and supporting the continued appreciation and growth of these influential genres.

Website Mission:

Jazz and Blues 88.1 is dedicated to being the premier online destination for jazz and blues enthusiasts, offering a rich and diverse array of music, educational content, and community engagement. The mission is to celebrate and preserve the legacy of jazz and blues while fostering a vibrant space for discovery and appreciation. High-quality programming and insightful resources are provided to enhance the cultural experience. The donations are essential in supporting and sustaining the station, ensuring the continuation of exceptional content and the growth of a passionate community.

Goals for the next 3–5 years:

Expand Audience Reach: Grow the listener base both locally and nationally by enhancing online presence, utilizing social media, and leveraging partnerships with other media outlets.
Enhance Content Quality: Continuously improve programming by featuring a wider range of jazz and blues artists, incorporating exclusive interviews, live sessions, and special thematic broadcasts.
Increase Community Engagement: Develop and host more interactive events, workshops, and live performances that foster community involvement and strengthen listener connections.
Boost Financial Support: Increase donations and funding through targeted campaigns, membership drives, and strategic partnerships, ensuring financial stability and the ability to invest in station improvements.
Upgrade Technology: Invest in state-of-the-art broadcasting equipment and digital infrastructure to enhance sound quality and user experience across all platforms.
Educational Outreach: Establish partnerships with educational institutions and offer resources or programs that promote the study and appreciation of jazz and blues music.

My goal:

The goal is to streamline user experience on the Jazz and Blues 88.1 website by ensuring easy navigation and intuitive design on desktop devices. Users should be able to effortlessly access key features with a single click, including purchasing tickets, booking special events, and making donations. Additionally, the website will provide a seamless way for users to enjoy and explore the rich jazz and blues music collection, creating a more enjoyable and efficient experience for all visitors.

Heuristic Analysis